PwC announced that it was cited as a Leader in The Forrester Wave: AI Consultancies, Q1 2021. In the report, Forrester notes that "AI consultancy customers should look for providers that: Commenting on PwC, the report states that: "The PwC backstory has two facets -- client transformations and its own. PwC helps transform client businesses, but its own transformation is part of its story. PwC doubled down on its own upskilling and IP-building platform and then launched this for clients. One-off simulation projects are now scaled offerings for strategic planning, operations, and continuous scaling of business models. Even strategic innovation partnerships are points of excellence; one client specifically selected PwC because of the consultancy's relationship with Carnegie Mellon."

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